Case Study #2
Global communications
Problem
A formal employee survey and informal "pulses" indicated that non-U.S. employees of a global Fortune 500 company perceived management (and communications) as too U.S.-centric.
Action
- Wordwright introduced the company to live webcasting technology, which enabled real-time participation by a large percentage of employees worldwide.
- Employees abroad use the webcast's chat feature to submit their questions directly to the presenter and senior leadership to be answered in real time.
- Wordwright recommended that meeting times rotate between early morning and late afternoon U.S. time to make them convenient for employees in different regions of the world.
- Each meeting is broadcast from a different global site.
- A video archive is posted online within 24 hours of the live event for employees worldwide and those who were unable to attend.
Results
- Employees outside the U.S. frequently describe the online videotaped meetings as their best source of current business information.
- Employees quickly embraced the new technology, and online participation in webcasts continues to climb.
